Case study
Gèlique
A structural collagen brand entering international markets.
We designed their branding, packaging & website
Overview
Gèlique is a premium hydrolyzed chicken collagen brand by Featherpure Unitrade, designed for the French and UAE markets.
The product, a cold-extracted collagen jelly in four flavours — needed a brand identity, a packaging system and a website that could hold its own internationally. We came in across all three.
Project
Branding, Packaging Design, Web Design
Sector
Wellness / Nutraceutical
Challenge
Premium wellness meets performance. For two audiences at once.
Gèlique needed a visual identity that could speak to the sports performance segment and the premium beauty segment simultaneously, across international markets with different regulatory and cultural expectations.
Approach
Two surfaces. Two different jobs.
For the packaging, we let typography do the work — each flavour name as an oversized vertical element on a cream-to-colour gradient. No illustrations, no fruit graphics. The restraint was the premium signal.
For the website, the job was different. Gèlique needed to earn the trust of an informed, discerning buyer while staying visually premium. The site leads with the science: collagen types, bioavailability comparisons, body systems - without losing the brand warmth established in the packaging.
Deliverables
Brand Identity
Packaging Design
Framer Website
Complete responsiveness
Outcome
The founders loved it, and have recieved only positive feedback from existing & prospective clients
Case study
Gèlique
A structural collagen brand entering international markets.
We designed their branding, packaging & website
Overview
Gèlique is a premium hydrolyzed chicken collagen brand by Featherpure Unitrade, designed for the French and UAE markets.
The product, a cold-extracted collagen jelly in four flavours — needed a brand identity, a packaging system and a website that could hold its own internationally. We came in across all three.
Project
Branding, Packaging Design, Web Design
Sector
Wellness / Nutraceutical
Challenge
Premium wellness meets performance. For two audiences at once.
Gèlique needed a visual identity that could speak to the sports performance segment and the premium beauty segment simultaneously, across international markets with different regulatory and cultural expectations.
Approach
Two surfaces. Two different jobs.
For the packaging, we let typography do the work — each flavour name as an oversized vertical element on a cream-to-colour gradient. No illustrations, no fruit graphics. The restraint was the premium signal.
For the website, the job was different. Gèlique needed to earn the trust of an informed, discerning buyer while staying visually premium. The site leads with the science: collagen types, bioavailability comparisons, body systems - without losing the brand warmth established in the packaging.
Deliverables
Brand Identity
Packaging Design
Framer Website
Complete responsiveness
Outcome
The founders loved it, and have recieved only positive feedback from existing & prospective clients