BRANDING & WEB STUDIO
Might As Well
Might As Well
be the obvious choice.
We build brands and websites for founder-led experts, advisories, clinics, studios, agencies & more.
So the people comparing stop, and just choose you.
We build brands and websites for founder-led experts, advisories, clinics, studios, agencies & more.
So the people comparing stop, and just choose you.
RATE CARD
2026
HOW WE WORK
Safe work is usually the most expensive kind.
Safe work is usually the most expensive kind.
It takes time, money and attention — then disappears anyway. We’d rather build things sharp enough to be remembered. AI gives us speed; the judgement, taste and finishing are human. You pay for the outcome — looking established — not for hours.
It takes time, money and attention — then disappears anyway. We’d rather build things sharp enough to be remembered. AI gives us speed; the judgement, taste and finishing are human. You pay for the outcome — looking established — not for hours.
READ THE TIERS THIS WAY
Three project services come in good / better / best. Tiers differ by scope and depth, never by quality. The middle tier is the default — what most clients should choose.
Three project services come in good / better / best. Tiers differ by scope and depth, never by quality. The middle tier is the default — what most clients should choose.
THE HERO ENGAGEMENT
Most experts need brand and web. Our flagship Brand + Web bundle runs them as one engagement, one team — cheaper than buying both apart.
Most experts need brand and web. Our flagship Brand + Web bundle runs them as one engagement, one team — cheaper than buying both apart.
TWO OTHER MODELS
Ongoing brand work runs per-project or on retainer. Advisory runs as a session, sprint, or retained arrangement — finite by design.
Ongoing brand work runs per-project or on retainer. Advisory runs as a session, sprint, or retained arrangement — finite by design.
FLAGSHIP ENGAGEMENT
Brand + Web
Brand + Web
$4,000 – 8,000
Full identity system and a conversion-built site, sequenced and delivered together. The single fastest way to look like the established choice — and where “be the obvious choice” actually lives. Our most proven shape (Fintrinsic, Gélique).
Full identity system and a conversion-built site, sequenced and delivered together. The single fastest way to look like the established choice — and where “be the obvious choice” actually lives. Our most proven shape (Fintrinsic, Gélique).
01 · WEB DESIGN
Web design.
Web design.
Sites that make a first-time visitor comfortable enough to book, buy, or hand you their business.
Sites that make a first-time visitor comfortable enough to book, buy, or hand you their business.
▸ Scales by number of unique templates and CMS depth — not by quality.
▸ Scales by number of unique templates and CMS depth — not by quality.
ENTRY
Landing page
Landing page
$1,500
$1,500
fixed
One focused page, one job.
One focused page, one job.
—
Up to 5 sections, fully responsive
—
Basic on-page SEO + contact form
—
Client-supplied copy
2 revision rounds
MIDDLE
MOST CHOSEN
Full site
Full site
$2,500 - 5,000
$2,500 - 5,000
fixed on signature
The complete website most experts need.
The complete website most experts need.
—
5–6 pages, conversion-focused
—
1 CMS collection (blog or work)
—
On-page SEO + analytics setup
4 revision rounds
TOP
Site + CMS
$6,000 – 9,000
$6,000 – 9,000
fixed on signature
A site built to scale and impress.
A site built to scale and impress.
—
Multiple unique pages, motion + interactions
—
Richer CMS + integrations (CRM / booking)
—
On-page SEO + analytics setup
4 revision rounds
Every tier is the same standard of craft — what changes is scope and depth. The middle tier is the default engagement; scope is locked on signature so the price holds.
02 · SHOPIFY STORES
Shopify stores.
Shopify stores.
Stores where buying feels effortless and the brand does the selling, so browsers turn into customers.
Stores where buying feels effortless and the brand does the selling, so browsers turn into customers.
▸ Scales by catalog size and commerce depth — not by quality.
▸ Scales by catalog size and commerce depth — not by quality.
ENTRY
Storefront
$1,500
fixed
A clean, credible store to launch on.
A clean, credible store to launch on.
—
Theme setup + customisation
—
Up to ~15 products
—
Core pages + standard checkout
2 revision rounds
MIDDLE
MOST CHOSEN
Full store
$3,000 – 7,000
fixed on signature
A custom store built to convert.
A custom store built to convert.
—
Custom theme design, up to ~50 products
—
Collections + email automation basics
—
Content + brand pages
2–3 revision rounds
TOP
Advanced commerce
$8,000 – 11,000
fixed on signature
A store with serious commerce range.
A store with serious commerce range.
—
Subscriptions / multi-currency
—
Custom sections + integrations
—
Conversion optimisation
3 revision rounds
Every tier is the same standard of craft — what changes is scope and depth. The middle tier is the default engagement; scope is locked on signature so the price holds.
03 · BRAND & IDENTITY
Brand & identity.
We start with the thinking — who you’re for, how you position — then build the identity that proves it.
We start with the thinking — who you’re for, how you position — then build the identity that proves it.
▸ Scales by depth of thinking, not by number of files.
▸ Scales by depth of thinking, not by number of files.
ENTRY
Essentials
$1,800
fixed
A real system, not just a logo file.
A real system, not just a logo file.
—
Logo suite + lockups
—
Colour + type system
—
One-page usage sheet
2 revision rounds
MIDDLE
MOST CHOSEN
Full system
$2,000 – 6,000
fixed on signature
The complete identity most brands need.
The complete identity most brands need.
—
Positioning input + logo system
—
Full visual system
—
Guidelines doc + core messaging
2–3 revision rounds
TOP
Strategy + identity
$6,000 – 8,000
fixed on signature
Identity built on deep strategy.
Identity built on deep strategy.
—
Discovery + positioning
—
Messaging architecture
—
Full system, rollout-ready
3 revision rounds
Every tier is the same standard of craft — what changes is scope and depth. The middle tier is the default engagement; scope is locked on signature so the price holds.
04 · 05 · ALTERNATIVE MODELS
Extensions & consulting.
Extensions & consulting.
Design extensions
Your brand, everywhere it needs to be — decks, packaging, emailers, brochures, peripherals. Two ways in.
Your brand, everywhere it needs to be — decks, packaging, emailers, brochures, peripherals. Two ways in.
PER-PROJECT
from $400
One-off deliverable, priced on scope.
RETAINER · STANDARD
$1,000/mo
fixed monthly
Rolling monthly volume.
Light $700/mo · Priority $1,500/mo
WHY RETAINER
Recurring — tiered by volume and turnaround, not by deliverable type.
Consulting
For founders with the team but not the clarity. We come in on brand, positioning and direction — and leave you a system you can run.
SESSION
$300
Focused diagnostic / direction call.
SPRINT
$1,500 – 3,000
Fixed-scope: audit plus the system to run.
RETAINER
$1,000/mo
Ongoing advisory — the deliberate exception.
The fine print
—
Fixed pricing. Locked on signed scope. Bespoke or out-of-scope work quoted separately.
—
Revisions. Capped per tier (2–3 rounds). Extra rounds billed hourly.
—
Payment. 50% to begin, 50% on delivery. Larger projects run on milestones.
—
Rush. Compressed timelines carry a 20–50% premium.
—
Third-party costs. Fonts, stock, apps and platform subscriptions (Framer, Shopify) billed at cost or held by client.
—
Validity. Rates current for 2026. All figures in USD. Bespoke scopes quoted on request.
LET’S TALK
Think you’re the best-kept secret in your field?
Think you’re the best-kept secret in your field?
Might As Well fix that.
Might As Well fix that.
Tell us where you’re headed and what you’re building. We usually reply within a day.
Tell us where you’re headed and what you’re building. We usually reply within a day.
hello@mightaswell.studio
SOCIAL
Instagram · @mightaswell.studio
Might As Well
Might As Well
BRANDING & WEB STUDIO
Might As Well
Might As Well
be the obvious choice.
We build brands and websites for founder-led experts, advisories, clinics, studios, agencies & more.
So the people comparing stop, and just choose you.
We build brands and websites for founder-led experts, advisories, clinics, studios, agencies & more.
So the people comparing stop, and just choose you.
RATE CARD
2026
HOW WE WORK
Safe work is usually the most expensive kind.
Safe work is usually the most expensive kind.
It takes time, money and attention — then disappears anyway. We’d rather build things sharp enough to be remembered. AI gives us speed; the judgement, taste and finishing are human. You pay for the outcome — looking established — not for hours.
It takes time, money and attention — then disappears anyway. We’d rather build things sharp enough to be remembered. AI gives us speed; the judgement, taste and finishing are human. You pay for the outcome — looking established — not for hours.
READ THE TIERS THIS WAY
Three project services come in good / better / best. Tiers differ by scope and depth, never by quality. The middle tier is the default — what most clients should choose.
Three project services come in good / better / best. Tiers differ by scope and depth, never by quality. The middle tier is the default — what most clients should choose.
THE HERO ENGAGEMENT
Most experts need brand and web. Our flagship Brand + Web bundle runs them as one engagement, one team — cheaper than buying both apart.
Most experts need brand and web. Our flagship Brand + Web bundle runs them as one engagement, one team — cheaper than buying both apart.
TWO OTHER MODELS
Ongoing brand work runs per-project or on retainer. Advisory runs as a session, sprint, or retained arrangement — finite by design.
Ongoing brand work runs per-project or on retainer. Advisory runs as a session, sprint, or retained arrangement — finite by design.
FLAGSHIP ENGAGEMENT
Brand + Web
Brand + Web
$4,000 – 8,000
Full identity system and a conversion-built site, sequenced and delivered together. The single fastest way to look like the established choice — and where “be the obvious choice” actually lives. Our most proven shape (Fintrinsic, Gélique).
Full identity system and a conversion-built site, sequenced and delivered together. The single fastest way to look like the established choice — and where “be the obvious choice” actually lives. Our most proven shape (Fintrinsic, Gélique).
01 · WEB DESIGN
Web design.
Web design.
Sites that make a first-time visitor comfortable enough to book, buy, or hand you their business.
Sites that make a first-time visitor comfortable enough to book, buy, or hand you their business.
▸ Scales by number of unique templates and CMS depth — not by quality.
▸ Scales by number of unique templates and CMS depth — not by quality.
ENTRY
Landing page
Landing page
$1,500
$1,500
fixed
One focused page, one job.
One focused page, one job.
—
Up to 5 sections, fully responsive
—
Basic on-page SEO + contact form
—
Client-supplied copy
2 revision rounds
MIDDLE
MOST CHOSEN
Full site
Full site
$2,500 - 5,000
$2,500 - 5,000
fixed on signature
The complete website most experts need.
The complete website most experts need.
—
5–6 pages, conversion-focused
—
1 CMS collection (blog or work)
—
On-page SEO + analytics setup
4 revision rounds
TOP
Site + CMS
$6,000 – 9,000
$6,000 – 9,000
fixed on signature
A site built to scale and impress.
A site built to scale and impress.
—
Multiple unique pages, motion + interactions
—
Richer CMS + integrations (CRM / booking)
—
On-page SEO + analytics setup
4 revision rounds
Every tier is the same standard of craft — what changes is scope and depth. The middle tier is the default engagement; scope is locked on signature so the price holds.
02 · SHOPIFY STORES
Shopify stores.
Shopify stores.
Stores where buying feels effortless and the brand does the selling, so browsers turn into customers.
Stores where buying feels effortless and the brand does the selling, so browsers turn into customers.
▸ Scales by catalog size and commerce depth — not by quality.
▸ Scales by catalog size and commerce depth — not by quality.
ENTRY
Storefront
$1,500
fixed
A clean, credible store to launch on.
A clean, credible store to launch on.
—
Theme setup + customisation
—
Up to ~15 products
—
Core pages + standard checkout
2 revision rounds
MIDDLE
MOST CHOSEN
Full store
$3,000 – 7,000
fixed on signature
A custom store built to convert.
A custom store built to convert.
—
Custom theme design, up to ~50 products
—
Collections + email automation basics
—
Content + brand pages
2–3 revision rounds
TOP
Advanced commerce
$8,000 – 11,000
fixed on signature
A store with serious commerce range.
A store with serious commerce range.
—
Subscriptions / multi-currency
—
Custom sections + integrations
—
Conversion optimisation
3 revision rounds
Every tier is the same standard of craft — what changes is scope and depth. The middle tier is the default engagement; scope is locked on signature so the price holds.
03 · BRAND & IDENTITY
Brand & identity.
We start with the thinking — who you’re for, how you position — then build the identity that proves it.
We start with the thinking — who you’re for, how you position — then build the identity that proves it.
▸ Scales by depth of thinking, not by number of files.
▸ Scales by depth of thinking, not by number of files.
ENTRY
Essentials
$1,800
fixed
A real system, not just a logo file.
A real system, not just a logo file.
—
Logo suite + lockups
—
Colour + type system
—
One-page usage sheet
2 revision rounds
MIDDLE
MOST CHOSEN
Full system
$2,000 – 6,000
fixed on signature
The complete identity most brands need.
The complete identity most brands need.
—
Positioning input + logo system
—
Full visual system
—
Guidelines doc + core messaging
2–3 revision rounds
TOP
Strategy + identity
$6,000 – 8,000
fixed on signature
Identity built on deep strategy.
Identity built on deep strategy.
—
Discovery + positioning
—
Messaging architecture
—
Full system, rollout-ready
3 revision rounds
Every tier is the same standard of craft — what changes is scope and depth. The middle tier is the default engagement; scope is locked on signature so the price holds.
04 · 05 · ALTERNATIVE MODELS
Extensions & consulting.
Extensions & consulting.
Design extensions
Your brand, everywhere it needs to be — decks, packaging, emailers, brochures, peripherals. Two ways in.
Your brand, everywhere it needs to be — decks, packaging, emailers, brochures, peripherals. Two ways in.
PER-PROJECT
from $400
One-off deliverable, priced on scope.
RETAINER · STANDARD
$1,000/mo
fixed monthly
Rolling monthly volume.
Light $700/mo · Priority $1,500/mo
WHY RETAINER
Recurring — tiered by volume and turnaround, not by deliverable type.
Consulting
For founders with the team but not the clarity. We come in on brand, positioning and direction — and leave you a system you can run.
SESSION
$300
Focused diagnostic / direction call.
SPRINT
$1,500 – 3,000
Fixed-scope: audit plus the system to run.
RETAINER
$1,000/mo
Ongoing advisory — the deliberate exception.
The fine print
—
Fixed pricing. Locked on signed scope. Bespoke or out-of-scope work quoted separately.
—
Revisions. Capped per tier (2–3 rounds). Extra rounds billed hourly.
—
Payment. 50% to begin, 50% on delivery. Larger projects run on milestones.
—
Rush. Compressed timelines carry a 20–50% premium.
—
Third-party costs. Fonts, stock, apps and platform subscriptions (Framer, Shopify) billed at cost or held by client.
—
Validity. Rates current for 2026. All figures in USD. Bespoke scopes quoted on request.
LET’S TALK
Think you’re the best-kept secret in your field?
Think you’re the best-kept secret in your field?
Might As Well fix that.
Might As Well fix that.
Tell us where you’re headed and what you’re building. We usually reply within a day.
Tell us where you’re headed and what you’re building. We usually reply within a day.
hello@mightaswell.studio
SOCIAL
Instagram · @mightaswell.studio
Might As Well
Might As Well