BRANDING & WEB STUDIO
Might As Well
be the obvious choice.
We build brands and websites for founder-led experts, advisories, clinics, studios, agencies & more.
So the people comparing stop, and just choose you.
RATE CARD
2026
HOW WE WORK
Safe work is usually the most expensive kind.
It takes time, money and attention — then disappears anyway. We’d rather build things sharp enough to be remembered. AI gives us speed; the judgement, taste and finishing are human. You pay for the outcome — looking established — not for hours.
READ THE TIERS THIS WAY
Three project services come in good / better / best. Tiers differ by scope and depth, never by quality. The middle tier is the default — what most clients should choose.
THE HERO ENGAGEMENT
Most experts need brand and web. Our flagship Brand + Web bundle runs them as one engagement, one team — cheaper than buying both apart.
TWO OTHER MODELS
Ongoing brand work runs per-project or on retainer. Advisory runs as a session, sprint, or retained arrangement — finite by design.
FLAGSHIP ENGAGEMENT
Brand + Web
$4,000 – 8,000
Full identity system and a conversion-built site, sequenced and delivered together. The single fastest way to look like the established choice — and where “be the obvious choice” actually lives. Our most proven shape (Fintrinsic, Gélique).
01 · WEB DESIGN
Web design.
Sites that make a first-time visitor comfortable enough to book, buy, or hand you their business.
▸ Scales by number of unique templates and CMS depth — not by quality.
ENTRY
Landing page
$1,500
fixed
One focused page, one job.
—
Up to 5 sections, fully responsive
—
Basic on-page SEO + contact form
—
Client-supplied copy
2 revision rounds
MIDDLE
MOST CHOSEN
Full site
$2,500 - 5,000
fixed on signature
The complete website most experts need.
—
5–6 pages, conversion-focused
—
1 CMS collection (blog or work)
—
On-page SEO + analytics setup
4 revision rounds
TOP
Site + CMS
$6,000 – 9,000
fixed on signature
A site built to scale and impress.
—
Multiple unique pages, motion + interactions
—
Richer CMS + integrations (CRM / booking)
—
On-page SEO + analytics setup
4 revision rounds
Every tier is the same standard of craft — what changes is scope and depth. The middle tier is the default engagement; scope is locked on signature so the price holds.
02 · SHOPIFY STORES
Shopify stores.
Stores where buying feels effortless and the brand does the selling, so browsers turn into customers.
▸ Scales by catalog size and commerce depth — not by quality.
ENTRY
Storefront
$1,500
fixed
A clean, credible store to launch on.
—
Theme setup + customisation
—
Up to ~15 products
—
Core pages + standard checkout
2 revision rounds
MIDDLE
MOST CHOSEN
Full store
$3,000 – 7,000
fixed on signature
A custom store built to convert.
—
Custom theme design, up to ~50 products
—
Collections + email automation basics
—
Content + brand pages
2–3 revision rounds
TOP
Advanced commerce
$8,000 – 11,000
fixed on signature
A store with serious commerce range.
—
Subscriptions / multi-currency
—
Custom sections + integrations
—
Conversion optimisation
3 revision rounds
Every tier is the same standard of craft — what changes is scope and depth. The middle tier is the default engagement; scope is locked on signature so the price holds.
03 · BRAND & IDENTITY
Brand & identity.
We start with the thinking — who you’re for, how you position — then build the identity that proves it.
▸ Scales by depth of thinking, not by number of files.
ENTRY
Essentials
$1,800
fixed
A real system, not just a logo file.
—
Logo suite + lockups
—
Colour + type system
—
One-page usage sheet
2 revision rounds
MIDDLE
MOST CHOSEN
Full system
$2,000 – 6,000
fixed on signature
The complete identity most brands need.
—
Positioning input + logo system
—
Full visual system
—
Guidelines doc + core messaging
2–3 revision rounds
TOP
Strategy + identity
$6,000 – 8,000
fixed on signature
Identity built on deep strategy.
—
Discovery + positioning
—
Messaging architecture
—
Full system, rollout-ready
3 revision rounds
Every tier is the same standard of craft — what changes is scope and depth. The middle tier is the default engagement; scope is locked on signature so the price holds.
04 · 05 · ALTERNATIVE MODELS
Extensions & consulting.
Design extensions
Your brand, everywhere it needs to be — decks, packaging, emailers, brochures, peripherals. Two ways in.
PER-PROJECT
from $400
One-off deliverable, priced on scope.
RETAINER · STANDARD
$1,000/mo
fixed monthly
Rolling monthly volume.
Light $700/mo · Priority $1,500/mo
WHY RETAINER
Recurring — tiered by volume and turnaround, not by deliverable type.
Consulting
For founders with the team but not the clarity. We come in on brand, positioning and direction — and leave you a system you can run.
SESSION
$300
Focused diagnostic / direction call.
SPRINT
$1,500 – 3,000
Fixed-scope: audit plus the system to run.
RETAINER
$1,000/mo
Ongoing advisory — the deliberate exception.
The fine print
—
Fixed pricing. Locked on signed scope. Bespoke or out-of-scope work quoted separately.
—
Revisions. Capped per tier (2–3 rounds). Extra rounds billed hourly.
—
Payment. 50% to begin, 50% on delivery. Larger projects run on milestones.
—
Rush. Compressed timelines carry a 20–50% premium.
—
Third-party costs. Fonts, stock, apps and platform subscriptions (Framer, Shopify) billed at cost or held by client.
—
Validity. Rates current for 2026. All figures in USD. Bespoke scopes quoted on request.
LET’S TALK
Think you’re the best-kept secret in your field?
Might As Well fix that.
Tell us where you’re headed and what you’re building. We usually reply within a day.
hello@mightaswell.studio
SOCIAL
Instagram · @mightaswell.studio
Might As Well
BRANDING & WEB STUDIO
Might As Well
be the obvious choice.
We build brands and websites for founder-led experts, advisories, clinics, studios, agencies & more.
So the people comparing stop, and just choose you.
RATE CARD
2026
HOW WE WORK
Safe work is usually the most expensive kind.
It takes time, money and attention — then disappears anyway. We’d rather build things sharp enough to be remembered. AI gives us speed; the judgement, taste and finishing are human. You pay for the outcome — looking established — not for hours.
READ THE TIERS THIS WAY
Three project services come in good / better / best. Tiers differ by scope and depth, never by quality. The middle tier is the default — what most clients should choose.
THE HERO ENGAGEMENT
Most experts need brand and web. Our flagship Brand + Web bundle runs them as one engagement, one team — cheaper than buying both apart.
TWO OTHER MODELS
Ongoing brand work runs per-project or on retainer. Advisory runs as a session, sprint, or retained arrangement — finite by design.
FLAGSHIP ENGAGEMENT
Brand + Web
$4,000 – 8,000
Full identity system and a conversion-built site, sequenced and delivered together. The single fastest way to look like the established choice — and where “be the obvious choice” actually lives. Our most proven shape (Fintrinsic, Gélique).
01 · WEB DESIGN
Web design.
Sites that make a first-time visitor comfortable enough to book, buy, or hand you their business.
▸ Scales by number of unique templates and CMS depth — not by quality.
ENTRY
Landing page
$1,500
fixed
One focused page, one job.
—
Up to 5 sections, fully responsive
—
Basic on-page SEO + contact form
—
Client-supplied copy
2 revision rounds
MIDDLE
MOST CHOSEN
Full site
$2,500 - 5,000
fixed on signature
The complete website most experts need.
—
5–6 pages, conversion-focused
—
1 CMS collection (blog or work)
—
On-page SEO + analytics setup
4 revision rounds
TOP
Site + CMS
$6,000 – 9,000
fixed on signature
A site built to scale and impress.
—
Multiple unique pages, motion + interactions
—
Richer CMS + integrations (CRM / booking)
—
On-page SEO + analytics setup
4 revision rounds
Every tier is the same standard of craft — what changes is scope and depth. The middle tier is the default engagement; scope is locked on signature so the price holds.
02 · SHOPIFY STORES
Shopify stores.
Stores where buying feels effortless and the brand does the selling, so browsers turn into customers.
▸ Scales by catalog size and commerce depth — not by quality.
ENTRY
Storefront
$1,500
fixed
A clean, credible store to launch on.
—
Theme setup + customisation
—
Up to ~15 products
—
Core pages + standard checkout
2 revision rounds
MIDDLE
MOST CHOSEN
Full store
$3,000 – 7,000
fixed on signature
A custom store built to convert.
—
Custom theme design, up to ~50 products
—
Collections + email automation basics
—
Content + brand pages
2–3 revision rounds
TOP
Advanced commerce
$8,000 – 11,000
fixed on signature
A store with serious commerce range.
—
Subscriptions / multi-currency
—
Custom sections + integrations
—
Conversion optimisation
3 revision rounds
Every tier is the same standard of craft — what changes is scope and depth. The middle tier is the default engagement; scope is locked on signature so the price holds.
03 · BRAND & IDENTITY
Brand & identity.
We start with the thinking — who you’re for, how you position — then build the identity that proves it.
▸ Scales by depth of thinking, not by number of files.
ENTRY
Essentials
$1,800
fixed
A real system, not just a logo file.
—
Logo suite + lockups
—
Colour + type system
—
One-page usage sheet
2 revision rounds
MIDDLE
MOST CHOSEN
Full system
$2,000 – 6,000
fixed on signature
The complete identity most brands need.
—
Positioning input + logo system
—
Full visual system
—
Guidelines doc + core messaging
2–3 revision rounds
TOP
Strategy + identity
$6,000 – 8,000
fixed on signature
Identity built on deep strategy.
—
Discovery + positioning
—
Messaging architecture
—
Full system, rollout-ready
3 revision rounds
Every tier is the same standard of craft — what changes is scope and depth. The middle tier is the default engagement; scope is locked on signature so the price holds.
04 · 05 · ALTERNATIVE MODELS
Extensions & consulting.
Design extensions
Your brand, everywhere it needs to be — decks, packaging, emailers, brochures, peripherals. Two ways in.
PER-PROJECT
from $400
One-off deliverable, priced on scope.
RETAINER · STANDARD
$1,000/mo
fixed monthly
Rolling monthly volume.
Light $700/mo · Priority $1,500/mo
WHY RETAINER
Recurring — tiered by volume and turnaround, not by deliverable type.
Consulting
For founders with the team but not the clarity. We come in on brand, positioning and direction — and leave you a system you can run.
SESSION
$300
Focused diagnostic / direction call.
SPRINT
$1,500 – 3,000
Fixed-scope: audit plus the system to run.
RETAINER
$1,000/mo
Ongoing advisory — the deliberate exception.
The fine print
—
Fixed pricing. Locked on signed scope. Bespoke or out-of-scope work quoted separately.
—
Revisions. Capped per tier (2–3 rounds). Extra rounds billed hourly.
—
Payment. 50% to begin, 50% on delivery. Larger projects run on milestones.
—
Rush. Compressed timelines carry a 20–50% premium.
—
Third-party costs. Fonts, stock, apps and platform subscriptions (Framer, Shopify) billed at cost or held by client.
—
Validity. Rates current for 2026. All figures in USD. Bespoke scopes quoted on request.
LET’S TALK
Think you’re the best-kept secret in your field?
Might As Well fix that.
Tell us where you’re headed and what you’re building. We usually reply within a day.
hello@mightaswell.studio
SOCIAL
Instagram · @mightaswell.studio
Might As Well